1) Maintain a Security System and Smoke Alarms: A burglar alarm that is monitored by a central station, or that is tied directly to a local police station, will help lower the homeowner's annual premiums, perhaps by 5% or more. In order to obtain the discount, the homeowner must typically provide proof of central monitoring in the form of a bill or a contract to the insurance company.
Monday, November 2, 2009
The right home coverage
1) Maintain a Security System and Smoke Alarms: A burglar alarm that is monitored by a central station, or that is tied directly to a local police station, will help lower the homeowner's annual premiums, perhaps by 5% or more. In order to obtain the discount, the homeowner must typically provide proof of central monitoring in the form of a bill or a contract to the insurance company.
Sunday, November 1, 2009
Bad credit refinancing
Saturday, October 31, 2009
Home buyers rebate
Most people shop for the best value on products or services, and will take advantage of specials or discounts in order to save money. Striving to save a few dollars on just about everything, except for perhaps the most expensive transaction. When selling or buying a home, thousands of dollars are typically spent on sales commissions, which could otherwise be saved, providing that consumers have access to the right information and the available options.
Consumer access to the online network of home listings and research information has created a more competitive market for alternative real estate services offering new options for discounts on home listings, and cash rebates for home buyers.
Because this directory is so comprehensive, it has become the most powerful marketing tool in the real estate industry. In many areas, up to 85% of home buyers first learned about the home they bought, through a listing in the MLS. More homes are sold through the multiple listing service than by any other medium.
Prior to the Internet, access to the MLS database of home listings was available only to licensed members, and as a result had limited the alternatives that were available to the traditional listing and sales approach. Now, with the advent of easy access to this powerful database, consumers can choose money saving alternatives to the traditional sales commission.
Alternative Real Estate
As a result of the change in real estate technology, there are a growing number of real estate brokers who are offering services at substantially reduced commission rates. The innovation of alternative real estate services, combined with easy access to Internet listings and research information, offers consumers the benefit of money saving options to choose from.
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Another option that is becoming popular is a fee-for-service brokerage, which provides the un-bundling of services for each separate option as needed by the consumer. For example, when a broker is paid to perform specific services such as, negotiate purchase offers, but not all the other aspects of a full service broker. The advantage for the consumer is the ability to choose which services are needed for a particular transaction. The unbundling of specific services can provide lower overall costs, however, the individual services would have to be compared to other service options to determine the best value. While saving money is usually the primary goal, consumers should of course also compare the level of service when choosing a real estate broker.
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Although real estate commissions are negotiable, and are not fixed by law, the industry has maintained a commission level of around 6% for a traditional full service listing, but the trend for reduced sales commissions is picking up speed as more consumers become aware of the options, and as more real estate brokers adjust to the change in business.
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Discount Home Listing
Brokers with reduced commissions typically offer two types of home listings: A flat fee type of listing, which has a fixed flat fee that ranges from about $500 to $2,500, depending on the level of broker service and involvement. The other type is a discount listing based on a reduced commission as a percentage of the sales price, which ranges from about 1% to 1.5% of the final sales price of the home. When compared to a traditional full service sales commission typically paid to a listing agent, the savings can be very substantial.
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The following is an example of a traditional 6% home listing, which is usually split between the listing agent and the selling agent at the close of escrow:
- $400,000 Sales Price
- 3% Commission to the Selling Broker = $12,000
- 3% Commission to the Listing Broker = $12,000
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Here is an example of the savings from a flat fee listing compared to a traditional listing with a 3% commission paid to the listing agent:
- $400,000 Sales Price
- 3% Commission to the Selling Broker = $12,000
- Flat Fee to the Listing Broker = $500 to $2,500
- Savings Compared to a Traditional Listing = $11,500 to $9,500
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The next example shows the savings from a discount listing based on a percentage of the final sales price:
- $400,000 Sales Price
- 3% Commission to the Selling Agent = $12,000
- 1% to 1.5% Commission to the Listing Broker = $4,000 to $6,000
- Savings Compared to a Traditional Listing = $6,000 to $8,000
Home Buyer Rebate
For home buyers, many brokers and agents are now offering home buyer rebates of 1% to 2% of the final sales price, which can be paid, or credited to the costs of the home buyer at the close of escrow. Again, when compared to a traditional full service sales commission paid to a selling agent, the savings to the home buyer can be high.
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The following is an example shows the potential savings from a home buyer rebate compared to the traditional 3% selling agents commission:
- $400,000 Sales Price
- 3% Traditional Commission to the Selling Agent = $12,000
- 1% to 2% Rebate to the Home Buyer = $4,000 to $8,000
In a typical home buying transaction, the selling broker would receive a 3% commission for their service, and would rebate the agreed portion of the commission to the buyer when escrow closes. The rebate can be applied to the buyers down payment or closing costs, or taken as cash, providing there are no lender or state restrictions, or the amount of the buyers rebate can be deducted from the final sales price of the home.
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For Home Sellers:
Selling Exposure
Statistics can show that up to 95% of MLS listings are not sold by the listing agent, but are sold by cooperating brokers or agents that show the MLS listings to their clients. The most important aspect of listing a home for sale in the MLS is the broad exposure to thousands of selling brokers and agents that may have clients as potential home buyers. This exposure essentially creates a large commission based sales force with the goal of selling the homes listed in the MLS database. It generally does not matter to the selling broker whether the listing commission is discounted or not, as long as the listing offers the usual 3% sales commission to the broker that sells the home. In a discount listing, the savings to the home seller comes from the listing broker's reduced commission.
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Discount Listing Brokers
As mentioned before, a discount listing broker usually offers their service as either a flat fee, which could be a required up-front expense, or as a percentage of the sales price, which would be paid at the close of escrow. In general, the amount of the fee is relative to the type of service that the broker provides to the seller. An important note about offers for discount listings - some brokers may only offer to place listings in their own online database as a basic service, however, for maximum selling exposure, the seller should choose a service that includes the listing in the MLS, which will appear in the Realtor.com database, as a minimum. When sellers are comparing broker services and fees, there are some suggested minimum services that should be provided.
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The discount listing broker's basic service should include the following:
- Input the home listing, including a photo into the MLS database
- Provide information and support about selling procedures
- Assist with all purchase offers and counteroffers
- Provide all the required selling contracts and disclosures
Additional services may be offered for an increased fee, such as:
- Provide a home for sale yard sign
- Hang a lock box to facilitate showings
- Hold open houses for potential buyers
- Provide additional advertising
- Schedule showing appointments
- Order the necessary home inspections
- Set-up and monitor the escrow and closing process
Each discount brokerage will have their own policy and procedure for the listing services offered. The home seller will need to decide their own comfort level when choosing the different service options available.
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Taking more control over the process in a discount listing means that the seller could have responsibilities that the broker would normally have, such as: some of the additional service items as listed above, or perhaps researching comparable sales to determine the listing price. Also, instead of personal meetings, discount brokers may provide the necessary information and support, using the phone, email, and fax, as the primary contact. Home sellers should confirm the specific procedures of their selected broker, and discuss what the seller's responsibilities will be, to ensure a smooth transaction.
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For Home Buyers:
Finding a Home to Buy
The primary difference in service when using a discount broker to buy a home is, that the buyer would do their own house hunting, instead of the broker pouring over listings, and driving around to show property. In place of personal meetings, the broker may provide the necessary information and support, using the phone, email, or the fax, as the primary contact. In addition to the prospect of receiving a large cash rebate, many buyers may find this method of house hunting to be a very comfortable and convenient way to do business.
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The process of house hunting has been simplified now that the MLS listings are available online. Instead of waiting on agents to provide lists of homes for sale, buyers can turn on the computer and find the homes that meet their criteria. A convenient online search for listings can provide detailed property descriptions and photos. Some listings even offer a virtual tour, which is a 360-degree online video presentation showing the room interiors. Homes that match the buyer's desired features can be researched, mapped, and printed out for reference.
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In addition to homes for sale, buyers can also find helpful research information, which provide details of various places to live, including: the costs of living, crime statistics, education, economy, health and climate. A cost of living feature can compare two cities in various categories such as, taxes, housing, food, and other costs. A salary calculator can project what a buyer's salary should be to maintain the same standard of living for a different location.
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New Home Developments
The home buyer rebate may apply to some new home developments, depending on the builder's policy for cooperating with brokers. Before visiting the model homes, or the sales office, the buyer can call the builder and ask if they work with real estate brokers, or if they offer a broker co-op. If the builder does, they will probably require the buyer's broker to be with them on their first visit. The agent may be able to accommodate a meeting with the buyer at the sales office to satisfy the builder's requirement.
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Viewing Homes
The procedure for viewing homes can vary depending on the policy of the discount broker. A common way is for the buyer to call the listing agent to schedule an appointment, and let them know that they have an agent, but they are not available to show the home. The listing agent should not object to showing the home to a potential buyer, since they are paid a commission to sell the home.
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Other brokers may offer to schedule appointments for the buyer, or perhaps even meet the buyer at the property. The buyer will need to consider their comfort level for scheduling their own showing appointments when they are choosing a broker, and discuss the procedure.
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Each listing in the online database should provide the contact information for the listing agent in order to schedule an appointment to view the property. If the listing does not provide the property address, the buyer can contact the listing agent, or their broker for the information.
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If you don't have a real estate broker to work with, another option is to ask the listing agent if they will rebate a percentage of their selling commission if they were to also represent you as the buyer's agent. Most agents should be willing to work with you since they would be earning a sales commission, in addition to the listing commission that the seller pays them.
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The rest of the buying process should be mostly standard procedure, such as, having your broker submit offers, negotiate terms, provide required disclosures, guidance, and support!